A creative led production house developing and producing commercial film and original content from South Africa, for the world.
Our latest work…
Take a look at our newest release and how we went about creating the project.
Property24 - Home is a Feeling 2.0
We built on the existing campaign to bring to life this feel good film about South African households enjoying their lives at home on the weekend. Miriam Makeba’s “Pata Pata” underscores the film and serves as a reminder of the unique authenticity of the South African lived experience.
Services…
01
We partner early to refine concepts, build narrative structure, and shape visual style, setting the foundation for a distinctive project tailored to your goals.
Creative Development
02
From assembling top-tier crews to coordinating logistics and on-set management, we provide the resources and guidance needed to capture your story seamlessly.
Full-Scale Production
03
Editing, color, sound, VFX, and final mastering are orchestrated by our post production partners to ensure each frame resonates across every distribution platform.
Post-Production & Delivery
What we make…
Stories that begin with us.
Fifth Floor develops original film and television projects for broadcasters, platforms and audiences.
Our focus is on compelling South African stories with the potential to resonate far beyond South Africa — across factual entertainment, documentary, true crime and scripted storytelling.
NARRATIVE ORIGINALS
SERVICE PRODUCTION
Projects we service on behalf of others.
Fifth Floor steps in to offer professional service production for international agencies and production houses wanting to film in South Africa.
Here we focus on meeting the creative and logistical needs of the project by sourcing the best crew, finding the right locations and ensuring the budget is kept in line and on time.
Films that make brands matter.
We work with brands, agencies and production partners to create distinctive commercial films and campaigns.
From concept through production, our approach combines cinematic craft with the immediacy and authenticity of documentary filmmaking.
COMMERCIAL
BRANDED CONTENT
Brands don't always need more advertising. Sometimes they need something people actually want to watch.
We develop original documentary, factual and entertainment properties in partnership with brands.
Stories designed around shared interests, culture and human experience — with the brand enabling the story rather than interrupting it.
Our Approach
Story first. Always.
Technology changes. Platforms change. Audiences change.
The need for a great story doesn't.
We combine creative development, documentary instinct and cinematic production to make work that earns attention rather than simply demanding it.
From a sixty-second commercial to a six-part documentary series, the principle remains the same:
Make something worth watching.
About
Fifth Floor is an independent creative studio founded by South African filmmaker Jasyn Howes.
Based in Cape Town and working throughout South Africa, we develop and produce work across advertising, branded entertainment, documentary, film and television.
Our model is deliberately agile.
We assemble the right creative and production team around each project rather than forcing every project through the same production structure.
This allows us to work directly with brands, collaborate with agencies and production companies, and develop original intellectual property for broadcasters and platforms.
OUR FOUNDER
Jasyn Howes is a South African creator working across commercials, documentary and television.
His commercial work includes campaigns for brands including Standard Bank and Property24, working with agencies the likes of Saatchi & Saatchi and .Monks.
Alongside commercial filmmaking, Jasyn develops and directs long-form factual and original entertainment for leading South African broadcaster Multichoice, bringing a documentary sensibility to both commissioned and independently developed work.
At Fifth Floor, he leads creative development while directing selected projects and overseeing the company's growing slate of branded and original entertainment.
