Property 24 "Home is a Feeling" | Commercial Film Our long term client, Property24, wanted to take the formula we had helped create for them in the past and elevate it into something memorable with the help of a song that felt like home.
Project Notes
Authenticity is key to the campaign work we do for Property24 and this means finding real people living in real homes and allowing them to share a slice of their reality with us. For this campaign we had to license Mango Grooves “Home Talk”, a song that is deeply routed in the social fabric of South Africa. This campaign went on to generate more than 50 million views on Youtube and promoted big engagement on TikTok.